https://www.thefreedomchaser.com/how-to-create-profitable-ebooks/defining-purpose/creating-bonus-content/This section is closely linked to two areas covered earlier in this chapter, related to writing eBooks for the purpose of lead generation, as well as to become an authority in a niche. In much the same way that a brandned promotional giveaway such as a beach ball, a pen or a fidget spinner may be used in the physical world, an eBook can be used in the digital world as a means of building intrigue about a product or idea. I refer to these types of eBooks as ‘bonus content’, and they are usually offered for free in order to coax readers to carry out a specific action.
The call-to-action (also known as the ‘trigger’) to access a Bonus Content eBook could be:
- clicking on a website link
- reading a blog post
- liking a social media profile, or
- signing up for a newsletter
Bonus content eBooks tend to be very short because their aim is to whet the reader’s appetite and pique their curiosity in a specific product or service. For this reason, bonus content is often quite focused on specific products and/or referencing branded websites, as this is ideally where the author would like the reader to end up eventually.
Gleam.io offers a variety of apps that allows users to capture leads from bonus content. I have used the platform many times to create pop-ups and in-page buttons offering bonus content rewards if the user is to complete a specific action.
Gleam’s Rewards functionality is particularly useful. Among many uses, it allows readers to unlock additional benefits (such as hidden content, freebies, promotional items or eBooks) based on almost any imaginable user action. Readers are simply directed to a target page on your website via the user-friendly Gleam platform after they’ve completed the action you desire.