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Part 1: Defining the purpose of your eBook

Any journey you take without a clear destination is bound to lead you on a wayward path. Before commencing, you first need to take the time to consider and identify your eBook’s purpose. This is a non-negotiable step; you absolutely must set yourself a clear objective for the publication before you start – I say this with the utmost conviction because writing a book is no mean feat, and it would be a real shame to waste a truckload of effort developing a major piece of work if the outcome doesn’t meet your expectations.

Of course, you can’t identify your eBook’s purpose without knowing the options available to you!  So here are the top 4 reasons people choose to write eBooks:

  1. Generating passive income
  2. Generating leads
  3. Establishing themselves as an authority in their niche
  4. Creating bonus content

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