The Freedom Sliders

One of my favourite surf brands, The Critical Slide Society has used freedom, and a sweet-ass Defender, as the inspiration for their latest clothing range.

The autumn collection is called The Freedom Sliders and is hitting stores now.  The photo shoot for this range not only happens to feature some of my favourite pastime (surfing and camping), but my favourite vehicles (a Landrover Defender and a VW van).

Despite being a relatively simple marketing campaign without a great deal of thought put into it, it’s a nice little reminder that freedom is a simple concept that doesn’t require buttloads of cash.